United Arab Emirates: Strategic Brand Management (MKTG 6255.60) & Advanced Marketing Management (MKTG 6241.60)

*Please contact Anne Koprince if you would like to see if this qualifies as an elective!*

United Arab Emirates: Strategic Brand Management (MKTG 6255.60) & Advanced Marketing Management (MKTG 6241.60) [6 credits]
Application Deadline: October 7, 2011
 
Info-session led by Dr. Hassan and Dr. Dyer:         
Tuesday, October 4
            5:30pm
            Duques 651
 
Course Description
GW School of Business MBA candidates will enjoy a unique learning experience through a faculty-led study abroad program to Dubai, UAE.  This will be the fourth time the program is offered through the University.  The course addresses issues on advanced marketing strategy and market behavior in the Middle East by combining two marketing courses that focus on case studies, seminars, applied projects, site visits and guest speakers.  MBA students work on consulting teams to assist firms active or interested in entering the high growth market in the Middle East.  The course begins with intensive pre-departure classes on Foggy-Bottom campus in December.  Students then travel to the UAE in early January and return to Foggy-Bottom for post-travel debriefing sessions in late January. 
  
This six credit academic program integrates Advanced Marketing Management and Strategic Brand Management. The Advanced Marketing Management course focuses on marketing strategies and practices and includes cases, readings, and assignments related to advanced marketing topics that are custom-tailored to shed light on the explosion of interest and activity in Dubai. Some of the areas addressed by this course include marketing real-estate developments, Dubai as a regional hub for communications & tourism, and Dubai’s technologically sophisticated port city.
Strategic Brand Management examines the cultural and organizational contexts of strategic branding associated with global vs. local brands. While managerial implications for multinational corporations and domestic businesses will be discussed, this course will also examine perceived brand globalness in the Gulf Region as manifested in demanding more globally recognizable branded products and services. Some of the related topics addressed include nation branding, brand portfolio management, and Dubai as a destination brand.
Students can apply here: http://studyabroad.gwu.edu/?go=UnitedArabEmirates